Template kit · Available now

Check your own Google Business Profile in about an hour.

A step-by-step kit for local service business owners: 33 simple checks, a workbook that shows what to fix first, and a 30-day plan to fix it a little at a time. Every step uses free tools.

Get the kit on Gumroad See what's inside

Not affiliated with or endorsed by Google. Google changes its tools and rules often; this kit reflects Google's help pages and public updates as of October 2026.

Who it's for

Made for owners who run their own listing.

  • Local service businesses, like cleaning, lawn care, HVAC, plumbing, roofing, and handyman work.
  • Owners who want to know what's wrong with their listing without paying an agency for an audit.
  • Brand-new profiles, and older ones that haven't had a checkup in a while.
  • Anyone who'd like plain English instead of marketing jargon.
What's inside

Four files, ready to use.

Excel and PDF files, one license per business.

Excel

1. Audit Checklist Workbook

33 checks across 13 sections, how to check each one, what good looks like, Pass / Fix / Unverified dropdowns, notes, a competitor tracker, and a score and top-3 fixes tab that fills in by itself.

PDF

2. Step-by-Step Guide

A plain-English walkthrough of every check, with fix steps and links to Google's own help pages.

PDF

3. 30-Day Fix Plan

A one-page plan for what to do each week, in order, plus weekly habits for after day 30.

PDF

4. Review Request & Reply Templates

Copy-and-paste texts, emails, and reply scripts that follow Google's review rules. No incentives, no review gating.

The 33 points

13 parts of your listing, one at a time.

You work through them in order. Most sections take 3 to 8 minutes.

  • Profile basics
  • Categories
  • Name, address, phone
  • Hours
  • Description
  • Services
  • Photos and video
  • Posts
  • Reviews
  • Customer questions
  • Your website
  • Other listings
  • Competitors
How it works

Check it, score it, fix it.

  1. Check

    Go through the checklist workbook and mark each point Pass, Fix, or Unverified. Plan on about an hour, in one or two sittings.

  2. Score

    The workbook adds up your score and lists your top 3 fixes.

  3. Fix

    Follow the 30-day plan and work through your fixes a little at a time.

This kit helps you find the easy wins on your listing. It doesn't promise rankings, calls, or sales.

Up to date

Written for how Google works in 2026.

  • Covers the retirement of the public Questions & Answers feature.
  • Covers Ask Maps.

Get the kit on Gumroad

Four files for one business. 14-day money-back guarantee: if it isn't useful to you, email me within 14 days for a full refund.

Get the kit on Gumroad
FAQ

Questions about the kit.

How long does it take?

Plan on about an hour for the full 33-point check, in one or two sittings. You can also do a section at a time.

Do I need to buy any tools?

No. Every check uses free tools, like Google Maps, PageSpeed Insights, and Google's Rich Results Test.

I'm not techy. Is this for me?

Yes. It's written in plain English, with short steps and links to Google's own help pages.

Will this get me to the top of Google Maps?

I can't promise that, and no one honestly can. The kit helps you find what's helping and what's holding your profile back, so you can fix the easy things first.

Is this connected to Google?

No. It's an independent guide, not affiliated with or endorsed by Google.

What if I get stuck on a step?

Email me at jon@jonhollanddigital.com. I read every message.

Want to see the other template?

The Proposal & Pricing Template Pack is available now.

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